ChatGPT Image Jun 18, 2026, 10_32_35 AM.png

Samet Durgun 路 FounderLinkedIn

Most app teams don't need more tactics. They need someone to figure out why they're stuck. I diagnose the growth problem, fix the signal layer, build creative systems, and run the channels hands-on.

Gaming, subscription, e-commerce. In mobile growth since 2013.

58 five-star reviews on GrowthMentor.com (5.00 average)

Meta 路 Google 路 TikTok 路 Apple Search Ads 路 AppLovin 路 Networks

Signal Engineering 路 Creative Systems 路 Growth Audits 路 Fractional Head of UA

Schedule a call

Email: [email protected]

LinkedIn: growththerapist

Newsletter: Profitable App Growth (Join 1000 others)


What I Do

Paid UA

Meta, Google, TikTok, Apple Search Ads, AppLovin, Networks. I find the cohorts that pay back and kill the ones that don't. I run the campaigns myself.

Signal Engineering

SKAN 4, AdAttributionKit, CAPI, AEM, pLTV models, Value Optimization, event mapping. The measurement layer that tells the ad platforms who your best users are. Most consultants don't touch this.

Creative Systems

UGC workflows, hook testing, rapid iteration. I build testing loops that keep producing winners past the first month. I work with creators and coordinate production.